adbrite

Your Ad Here

Monday, July 13, 2009

Racing for the first Jackson book


We don't know if he has even been buried yet but already the first Michael Jackson tribute biography is bound and ready to go.

Harper Collins is one of 15 publishers racing to get their book onto the shelves first.

A printers in Somerset began running 110,000 copies of their edition on Saturday. Harper Collins hopes this means the book can hit the shops on Friday, just three weeks after Jackson's death.

How they did it is down to some of the tightest self-imposed deadlines the UK publishing industry has ever seen.

Race begins

The morning after the news Michael Jackson had died, Harper Collins sensed an opportunity. They decided a new book was needed, especially since the most recent Jackson biography in the marketplace was over five years old.
The trouble is, they knew their competitors would be thinking the same thing.

"We needed text in two days, pictures in three days," says Carole Tonkinson, publisher for non fiction at Harper Collins. "We started the project Monday afternoon, and by Thursday we had to give it to the designer to put together, which is the tightest schedule in the history of our company."

No comments:

Post a Comment