Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide.
There was a lot of discussion when Steve Jobs wrote his famous letter about DRM a few years ago. I think the letter and the timing were brilliant back in the day and it put the issue of DRM squarely where it belongs, with the content companies and not companies such as Apple or Microsoft. I agree with the overall assertion that companies like Apple, Microsoft, and Real will sell more songs without DRM. But there's more to the story, and asking consumers about DRM is a loaded question. The analogy best given to me by one of my non-digerati friends is asking, "would you rather get 3 slices of pizza for $5, or all you can eat at a buffet for $5?" The vast majority will likely opt for the latter, even though that same vast majority will still only eat three slices.
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